(ed note: H/T to UniWatch for the link. Greetings, Unique Visitors!)
Traditionally in college football, a new head coach has the prerogative to alter his team’s on-field appearance. For Oregon, this tradition held sway until the Bellotti era and the increased influence of Nike in the team’s uniform design beginning in 1997, leading to the now-famous Three Year Uniform Complaint Reload.
It is inaccurate to say, however, that Oregon’s livery maintained a Penn State type of consistency in the pre-Bellotti era. It wasn’t all “Donald Duck”; in fact, Donald’s presence on the uniform itself was a historically recent (1984) phenomenon. But there were enough significant changes in the uniforms between the early 1950s and the late 90s to merit a review. (For all we know, Penn State might have changed its uniforms a few times on coaching changes, if they ever actually got around to changing coaches.)
The Casanova Era (1951 - 1966)
Len Casanova may have been an innovator, but college football was as hide-bound as anything in the 1950s. The Duck uniforms were as mundane as any you’d see of the time, with Green Bay Gold helmets bearing a single green stripe, white jerseys with green block letters and three green upper arm stripes (away) and Kelly Green jerseys with white and gold stripes (home), in both cases wearing gold pants.
George Shaw, 1953
Cas made his first and only major uniform revision for the 1956 season, adding multicolor arm stripes to home and away jerseys, enlarging the numbers and edging them in white on the home jerseys. The home unis were relatively unadorned, with block “Green Bay Gold” letters lined with white on Kelly Green, gold pants with two thin green side stripes, and gold helmets (home and away) that for several years bore player numbers.
Mel Renfro, 1962
(Color photos of home games during the Cas years are difficult to come by, hence the necessity of colorizing Mr. Mel Renfro in his 1962 livery on Media Day.)
The road whites featured a “UCLA shoulder loop,” a feature that was popularized by Red Sanders with his UCLA teams in the mid-50s. For Oregon, a thin green stripe bordered a thicker solid middle yellow stripe on each side. The shoulder loop was a very noticeable feature on the jersey that helped Coach Sanders decipher his Bruins on the grainy black and white game films of the time. This look was eventually adopted by several college teams as well as some pros — the. Vikings, Colts, Chargers(w/center bolt), Patriots, 49ers, NY Titans, and Rams. (H/T: GreenGlare)
This look could have made Jack Crabtree, QB of the ‘58 Rose Bowl team, feel right at home at the game, except for the fact that UCLA didn’t start playing its home games in Pasadena until 1982.
Jack Crabtree, 1958, in the 2006 Rose Bowl vs Texas and USC
In ‘63 a white stripe edged in green replaced the single green helmet stripe. This was the last significant uniform change until Jerry Frei took over as coach in ‘67.
**
From Frei to Brooks (1967 - 1977)
Ten years, four head coaches, four athletic directors, two stadiums.. why wouldn’t you mix up the uniforms as well?
1967-71 (Jerry Frei)
Jerry Frei started his career by changing around the hats. In ‘67 the team sported an interlocking “UO”, in gold lined with white, on a solid green helmet, with an oddly generic and un-footballish font that resembles Futura Bold.
Tom Blanchard with Jerry Frei, 1967
In ‘68, Frei jazzed up the uniforms, adding numbers to the sleeves and moving the sleeve stripes on the road jerseys down the arm. The helmet decal changed to a somewhat morphed block “U-O” with green letters edged in gold on a white oval background.
George Dames, vs tOSU, 1968
In 1969 there was another helmet change, the last under Frei, with “U-O” now in the familiar interlocked Block-U style, unlined gold on green.
The artist formerly known as Bobby Moore, 1971 (now the famous softball thrower, Ahmad Rashad)
Note how green the overall combination looks. The pant stripes, changed to a green-white-green look, promised a level of Green Bay Packer-style distinction that the team never was quite able to deliver.
This uniform combination was retained until Frei wasn’t.
The green helmets didn’t return until 1999.
1972-1976 (Dick Enright, Don Read)
Not much happened during the tenures of Dick Enright and Don Read, other than a certain uniformity.
Enright implemented a retro look in 1972, moving back to the Casanova-era gold helmet with green and white Packer-style central stripe and no logo, and dropping the arm numbers from the road jerseys. Which was probably just as well, considering how poorly the team played; why call attention to yourself or your affiliation when you suck?
Mike Anderson vs Oklahoma, 1972
Read replaced the road arm numbers for 1976, for no obvious reason, but this was the only visible change in Oregon’s uniforms during a period of consistent sub-mediocrity.
**
From Consistency to Nike (1977 - 1999)
1977 - 1994 (Rich Brooks)
Brooks immediately re-added Frei’s Block-U style interlocking “U-O” to the helmets in ‘77, while keeping the EnRead design. In 1978, the gray masks were changed to Green Bay Gold to match the helmets.
Dan Ralph, 1983
This look was maintained with only one significant tweak through the Brooks tenure — the move of the sleeve numbers to the shoulder, to make room for the “Donald Duck- through-the-O” logo, in 1985.
Bill Musgrave, 1990
From Bellotti to Nike (1995 - 1998)
On promotion to HC after Brooks bolted for the pros, Mike Bellotti finally had a chance to fulfill his lifelong dream.. of eliminating stripes from his team’s uniforms.
Gone were the helmet stripes, arm bands, and leg stripes. The helmet decals and Donald-O sleeve logos remained, giving the team a very clean and professional look that would be retained for all of four years, when Nike took over uniform design.
This combination was the basis for the “throwback” unis worn against Cal and OSU in 2009, minus the Donald and with the modern “O” helmet decal. The choice of white and green jerseys, and yellow and green pants, meant fans could experience a whopping four different uniform combinations.
My favorite Duck uni of all time, especially this home version.
Tony Graziani, 1995
Alex Molden, 1995
***
In 1999, the new Nike-designed multistripe uniforms, with the introduction of multiple shades of green, were unveiled, and the rest — four complete makeovers in 10 years — is history.
Personally, I’d like to see them bring out an early-70s throwback, with green jerseys and hats and the Packer stripes, but I’m not holding my breath.
(Many thanks to Helmet Hut, which is not only a great source for authentic reproductions of period helmets but offers a surprisingly comprehensive look at the history of a number of CFB teams.)
Once upon a time, not so long ago, Oregon was headed to a bowl game.
Fans were scrambling for tickets and figuring out how to make travel arrangements. The team was hard at work, preparing for an opponent remarkably similar to itself.
The alleged experts were expecting a one-sided victory.
The city of Eugene, the entire Duck universe, was beside itself with excitement and anticipation.
The game itself was nip-and-tuck, not decided until late in the 4th quarter, and the fans who were there will never forget the experience.
But the trip to the 1989 Independence Bowl wound up costing the UO a small fortune.. and there was significant debate over whether it had been worth the cost (or investment, depending on who described the transaction).
Given Oregon’s post-1994 success, it’s easy to forget that back in 1989, it was practically inconceivable that Oregon would ever get to a bowl game without winning the conference outright.
The acuity of Oregon’s bowl desperation in the late ’80s could be seen on the front cover of the 1985 media guide, where the phrase “1985 Mirage Bowl” was prominently featured, without further explanation inside. (The aptly named “Mirage Bowl” was merely a relocated regular season game played in Japan for a few years; in 1985, Oregon traveled to Tokyo and lost to USC.)
But there was always hope. Some seasons, there was even possible anticipation for something that might happen if everything lined up right. Maybe.
Oregon had flirted with bowls several times during The Suffering.. and time and again found itself jilted in late November, while bowl committees ran off with flashy tramps with “experience”.
Oregon was, technically, “bowl-eligible” five times between 1964 and 1994.
For years, the only bowl game Pac-8 members were eligible for was the Rose Bowl. Oregon’s previous two bowl engagements, the 1960 Liberty and 1963 Sun, occurred while the Webfoots were an unaffiliated “Western independent.” Once the western colleges were re-formed into the AAWU (later renamed the Pacific-8), the Rose restriction was renewed. It was thought that somehow having more than one conference team in post-season play would dilute the appeal of “the Granddaddy of them all.”
Thus, for a decade, the only conference teams playing in the post-season were USC (7 Rose Bowls), Stanford (2) and UCLA (1). This restriction was finally lifted for the 1975 season.. just in time for UCLA to win the conference again.
Not that the restriction - or its removal - ever mattered much to Oregon.
Never able to break the USC / UCLA / Stanford stranglehold on the conference title before 1975, the team’s best record between 1965 and 1988 came in the probation season of 1980, when they weren’t eligible for post-season play.
But the fickle finger of post-season play beckoned a few times, only to reveal itself as an upraised middle digit..
1970 (6-4-1)
Behind the arm of sophomore sensation Dan Fouts and the legs of junior tailback Bobby Moore, on Halloween the Ducks traveled to Seattle trailing only Stanford in conference.
Bobby Moore vs USC, 10-24-1970 (UO Digital Archive)
At 5-2 and 4-1, Oregon was coming off an impressive 10-7 home win over USC. The week before, a miraculous comeback at UCLA led to a 41-40 win, and suddenly Oregon owned wins over the SoCal schools for the first time since 1957. Which was the last time they were in the Rose Bowl, a fact that was not lost on many of the locals.
One problem: Oregon had already lost to Stanford, 33-10, in September, and the Indians owned the Rose Bowl tiebreaker. And Stanford hadn’t lost yet, having also knocked off USC and UCLA.
Still, there was no reason to stop playing. The best record since 1964’s 7-2-1 was well within reach. Stanford had three conference games left, which meant three chances to trip up twice. And Oregon was ranked #16 in the AP. Jerry Frei was named UPI “Coach of the Week.” It was a good week to be a Duck.
As the new starter, young Fouts wasn’t above talking some subtle pre-game trash. Asked about the pressure surrounding a Rose Bowl race, he said “I feel the added pressure keeps us up for each game.
“We know Washington is going to be tough because they think they’re still in contention.”
He knew what he was talking about. The 1970 UW game was a titanic battle, but in the end Oregon hit the iceberg.
The final quarter was epic. Oregon led after three, 15-7, but backup UW quarterback Greg Collins led a furious comeback early in the 4th quarter. Huskies tied the game at 15 after getting good field position on a punt return, then after the kickoff Fouts was intercepted by DB Bob Burmeister. One play later, Collins hit WR Bo Cornell in the end zone, and the Huskies led 22-15. Undaunted, Oregon marched right down the field, using a halfback pass from Moore to WR Steve Bailey and a two-point run by FB Jim Anderson to take the lead 23-22.
Although unable to stretch the lead later in the quarter as UW’s 6’7” DE Kurt Matter blocked a 36 yard FG attempt by Ken Woody, the Ducks seemed to have the game in hand as UW failed to convert on 4th down with minutes remaining. But Fouts fumbled on a broken play after running for a first down at midfield, and Collins moved the Huskies far enough and fast enough to allow Steve Wiezbowski to nail the winning 19 yard FG with 30 seconds left.
Out of the Rose Bowl race, Oregon went a little .. schizophrenic.
Bobby Moore decided to skip practice on Monday, and Frei benched him for the next game, against #10 Air Force. But the defense kicked it up a notch, forcing five 4th quarter turnovers. And Fouts, absent his biggest weapon, simply went nuts against the Falcon secondary, tossing four TD passes and leading the Ducks to 17 unanswered 4th quarter points in a 46-35 upset. His 396 passing yards (28-43-2) and 418 in total offense were both Oregon single-game records; he was named Pac-8 player of the week and the “national back of the week” by UPI.
The ship righted, Moore returned for a trip to West Point against the 1-8 Black Knights.. and his 59 yard 4th quarter run, plus a reception for the two-point conversion, merely salvaged a 22-22 tie.
Finally, there was the ritual loss in the Civil War — the seventh straight — as the Beavs rolled up 336 yards rushing, and Oregon again collapsed in the 4th quarter.
Still, the Ducks did end the year with their best record since ‘64. 6-4-1, thirty years later, would get a team a bid somewhere. All it got the 1970 Ducks was congratulations - and their last winning season until 1979.
1979 (6-5)
Three coaches and nine seasons later, Oregon was on the verge of bowl eligibility. There were 15 bowls on the schedule in 1979. Trouble was, only three of those were west of Texas, and none of them (the Rose, Fiesta and Holiday) were interested. And it was hard to imagine Oregon as a team that “traveled well.”
But, at 5-4 going into the penultimate game against UCLA, Oregon was reported to be one of several schools on the radar of the new Garden State Bowl, to be played in the Garden State. A quick check of the encyclopedia revealed the Garden State to be New Jersey, and the bowl itself to be in East Rutherford, in northern New Jersey, not normally seen as an optimal post-season destination.
When asked if the Ducks were a viable candidate, the head of the Garden State Bowl committee said there was “limited interest.. They’re so far away, and so new in the bowl picture, that it’s easier for a bowl that’s been around to go to a newcomer, because they may have an established audience.” Which was bowl executive-speak for “Who the hell is Oregon?”
Nonetheless, the fans were abuzz with excitement. Coach Brooks, although pessimistic, told the Oregon Club “a 7-4 team ought to go to a bowl, especially a 7-4 team that’s tied for second in the Pac-10.. I know this: It’s a little bit different situation for people to be thinking about Oregon being in a bowl game.”
And, thinking about it people were.. right up until the Bruins ran their team off its home field, in a 35-0 rain-soaked debacle. (Literally,ran them off the field; UCLA threw just six passes, and had 91 rushing attempts.)
Technically, the Ducks were bowl-eligible after the subsequent Civil War win. But AD John Caine’s phone never rang, and Oregon stayed home at 6-5.
1984 (6-5)
After an upset win at UCLA behind sophomore QB Chris Miller, Oregon had overcome a four-game losing streak and was again 5-4 and flirting with bowl eligibility. This time, nobody wanted to jinx it.. although with the number of bowls up to 17, a 7-4 Oregon team might have been at least as attractive as, say, a 7-4 Wazzu team.
As in 1979, they were at Autzen, playing to secure a winning season.
And, just like in ‘79, they stunk up the place, losing to Arizona State 44-10.
Brooks: “We’re not a very mature team… We don’t know how to handle success. If we’re ever going to get over that hump, we’ve got to learn that.”
Another blowout win in Corvallis, and the Ducks were again 6-5, again home for the holidays, watching on New Year’s Day as three Pac-10 teams won big games - UCLA over Miami in the Fiesta, USC over Ohio State in the Rose, and Washington over Oklahoma in the Orange. (This remains the only season the Pac-10 put three teams in January 1 bowls.)
1987 (6-5)
Oregon started strong in 1987 behind a hot freshman quarterback named Bill Musgrave. Another four-game losing streak put Oregon at 4-5 heading to Pullman, and seemingly off the radar of any of the 18 bowls this season. But a big wins at Wazzu, and a 44-0 blowout in the Civil War, made the Ducks bowl eligible.. and this time it seemed there was a chance.
In a bit of foreshadowing, Oregon AD Bill Byrne told officials at the Sun Bowl after the win over OSU that Oregon would guarantee the sale of “any number of seats they need, within reason.” And Sun officials acknowledged that, thanks to some untimely upsets of teams that had been considered locks for bowl bids, Oregon was a “serious candidate.”
For one day.
On Sunday morning, West Virginia (6-5) got the Sun Bowl bid against Oklahoma State (6-5). The Sun Bowl chairman explained “our decision was based on the East Coast television market.” He also noted that West Virginia played very well in all the games it lost. Which is something Oregon couldn’t say.
1988 (6-6)
Brooks and his team set reaching the Rose Bowl as their top priority for the ‘88 season. Bill Musgrave was back along with plenty of talent. And, for a while, the Ducks had their priorities in line. In late October, they were back in the top 20, their only blemish to a USC team that didn’t lose a conference game.
With a 6-1 record, after Terry Obee took the reverse around left end for the winning score against the Huskies in Autzen on October 22, the question wasn’t if Oregon would finally break its bowl drought; it was “Rose Bowl or what?” Scouts from the Holiday, Freedom and Sun Bowls were in attendance, part of the biggest crowd (45,978) in Oregon history.
It seemed the only non-believers were the locals; a week later, the crowd at Autzen dropped to under 35,000 for ASU.
Bill Musgrave’s last carry of 1988.
Among those who showed up: the bowl scouts, who showed up to see Bill Musgrave break his collarbone in the first half attempting to tackle Sun Devil LB Rodney Dillard while carrying a football. Musgrave’s understudy, Pete Nelson, threw three picks; the Duck backs lost four fumbles, and what would have been the winning two-point conversion was nullified when WR Joe Reitzug was flagged for stepping out of bounds prior to the catch. Ducks lost, 21-20.
When asked after the game about Oregon’s bowl chances, Brooks commented “all we have to do know is get some more wins. Somehow, some way, we have to get some more wins.”
And a bowl was still there for the taking. Even after a subsequent home loss to UCLA, Oregon was considered a top candidate for the Freedom Bowl in Anaheim. But they needed seven wins to get there - and that 7th win had to come on the road, in Tucson. Bowl bids would be announced in 1988 on November 13, a week before the Civil War.
They never got that 7th win. The turnover machine, created after the Musgrave breakdown, was in fine form against Arizona (four INTs, two fumbles lost). Derek Loville managed 8 yards on 11 carries. Oregon trailed 27-3 at the half, came back to within a touchdown in the 4th quarter, but collapsed late. The 41-27 loss ended any bowl hopes.
Oregon limped into the ‘88 Civil War at 6-4. Without a viable quarterback, the Ducks led 10-7 before collapsing late, giving OSU two fourth quarter TDs and a 21-10 win. It was the first four win season for the Beavs since 1971 and OSU’s first CW victory in 14 years.
A season-ending trip to Hawaii was as close to a post-season bowl as the Ducks would get. Fittingly, Oregon lost to the Rainbow Warriors, 41-10.
**
Things didn’t look great for another third straight return to bowl flirtation in 1989, although plenty of talent returned, including a healthy Bill Musgrave collarbone. The problem was the schedule. The conference season started in game one, against Cal, and there were only five home games in all, including Long Beach State. Road trips to Iowa, BYU, Washington, ASU and UCLA looked daunting.
At least they didn’t have to play USC.
Coming soon: Episode II - Revolution in the ArkLaTex, or How Bill Byrne bought his Independence.
(This is Duck Downs 101. Originally published on an Auburn fan site, Track’em Tigers. Revised and edited for general perspective.)
*****
The casual football fan is likely aware of a few basic facts about the Oregon Ducks:
1. They are from Oregon. 2. Their mascot is a duck.
The more involved fan may have a few more details, possibly including:
3. They are in the Pac-10 Conference. 4. The University of Oregon is in Eugene. 5. They were in the BCS championship game. 6. Their QB got kicked off the team last year and wound up at Ole Miss. 7. They got screwed out of going to the championship game in 2001, just like Auburn did in ‘04. 8. Their running back punched out that big fat Boise chump last year, which was AWESOME. 9. They are owned by Nike. 10. They really hate Washington for some reason. 11. “Animal House” was filmed there.
All of which is true, or at least true-ish. But ask the average football fan what they know about Oregon football in the 20th Century, and if you don’t hear crickets, you might get this kind of response:
a) They started playing football in 1994…
or
b) They used to really suck.
“a” is not true — it was 1894 — but we get it. And there’s no denying “b”. Oregon doesn’t have the kind of football history that a “traditional” team has. The Ducks were irrelevant for decades. That fact doesn’t make us bad, or inferior, just .. different. We’re relatively new at this whole “success” thing.
Consider that between 1960 and 1995, Oregon had only two of its 375 games televised nationally. Two games in 35 years. How about just six bowl appearances in the first 100 calendar years of existence?
And what other major college team played half its home games until 1967 in a 25,000 seat stadium over a hundred miles from its campus?
Yes, some of our players went on to great futures. There are NFL Hall of Famers in the alumni roster (Van Brocklin, Renfro, Fouts, Zimmerman). You might know that legendary NBC sports softball tosser, Ahmad Rashad, was a star tailback as Bobby Moore.
But there’s the rub. It’s more likely that a football fan knows a player is from Oregon, than anything about Oregon, especially pre-1994.
Knowing a little of what we’ve gone through might help you understand why some Oregon fans are a little crazy.
Rich Brooks, Oregon coach 1977-1994
Consider this. Y’all have no doubt heard of Rich Brooks, who just retired last year from coaching at Kentucky. Well, Rich was our coach from 1977 through 1994, an 18 year period in which he went 91-109-4, and went to 4 bowl games, all of which were in the last 6 years of his term. After his one breakout season in 1994, when he finally won the conference, he bailed out for NFL money.
And the university named the field after him!
Think about it. What SEC school would keep around a coach for 18 years who only managed to win more than 6 games *twice* in his first 17 seasons? In Rich’s first six seasons, he only won 2 games 4 times, and wound up forfeiting the 12 victories he had in the other two years. He roundly criticized the UO administration for its failure to live up to promises made years earlier to update the lousiest facilities in the Pac-10. He’d talk up his teams pre-season, and then coach them to losses against teams like Fresno State and Pacific.
Brooks was a stubborn caretaker who loved his players, hired quality help, and refused to lose, even when he lost. And we kept him. Because the culture in Eugene in the last half of the century wasn’t one that celebrated college football. All that we expected was that it earn at least make enough money to pay for the other programs that qualified us to stay in the Pac-10. And win a home game or two. Some years, the Ducks could barely do that.
I grew up in Eugene. I was a Boy Scout usher in ‘68 and ‘69 at Autzen Stadium. The fact that Oregon used teenaged boys in dorky uniforms for crowd control back then should tell you something about the crowd, and the culture. And that culture, I believe, helped keep Oregon football down for so long. (Think Vanderbilt, with more hippies and not quite the academic standards.)
***
Since most “modern” college football histories use WWII as a dividing line, that’s a good place to begin. Oregon was at least a competitive program in the post-war years. There weren’t a lot of bowl bids, because back then there weren’t a lot of BOWLS, and they were mostly back in your neck of the woods, and they didn’t like to invite teams from the West because it was hard for fans to get to the games.
Norm Van Brocklin. “The Dutchman.”
The really good teams weren’t ignored. Norm Van Brocklin led the ‘48 team to a 9-2 record and the Cotton Bowl, where they lost to Doak Walker and SMU. This being Oregon, we only won seven games over the next three years. After Jim Aiken’s last team went 1-9 in 1950, still the worst record in Duck football history, a coaching change brought Len Casanova to the sidelines from Pitt.
“Cas” is one of the titans of Oregon football. His name is on the athletic department building. Everybody loved Cas.
And he took us to three bowls in 16 seasons.
Culture.
Cas’ biggest success was making the Rose Bowl, after the 1957 season, where Jack Crabtree and Jack Morris led a 7-3 Duck team in a heroic effort against #1 Ohio State, losing 10-7. (Some take great glee in pointing out that Oregon hasn’t won a Rose Bowl since 1917. For the most part, these are Washington fans, to whom ancient history is everything.)
This is where the story starts to get interesting, in a “Damn, why did y’all put up with that for so long?” way.
In 1959, thanks to the machinations of other conference members after the original Pacific Coast Conference imploded amid widespread NCAA sanctions, Oregon found itself as an independent. There was moderate success — a Liberty Bowl bid, against Penn State, in 1960 (another loss); and a Sun Bowl bid in 1963, a win — the first Oregon bowl victory since 1917! — over a 4-6 SMU team that was only in the game because no qualified team was available.
By 1964, the Ducks were back with their old conference mates in the new Pacific Eight Conference. For Oregon football, the decade of the ’60s was consumed with struggling to keep up with the titans of the new Pac-8 — USC and UCLA, the only teams you ever saw on TV. As college football grew in popularity, it became clear that Hayward Field, the on-campus stadium, was far too small at 23,500 seats to host a major college team. Half the home games were actually played 110 miles up the road, in Portland, including the Border War with UW. In an attempt to keep up with the conference leaders, a new stadium was proposed and built. It cost about $2.5 million, seated 42,000, and was named “Autzen Stadium” after the timber baron who donated $250,000 to get the project off the ground, across the Willamette River from the UO campus.
Autzen Stadium, newly completed, summer 1967
Autzen opened in 1967. Oregon had a new coach, Jerry Frei, who struggled under the legacy of his predecessor, Len Casanova, who had moved on to AD. Progress was gradual. 2-8, then 4-6. But Frei was a solid coach who eventually found a career as an NFL assistant. He had the right ideas, and was building a Program. Recruiting the West heavily, he brought a speedy back named Bobby Moore in from Tacoma; you know him now as Ahmad Rashad, the softballing NBC commentator. Then, he landed Dan Fouts out of San Francisco.
Things started clicking. The ‘69 Duck team was highly competitive, just 8 points from going 8-2. The ‘70 team had our first winning season in 6 years, and was ranked as high as AP#16 after a win over USC.
But Frei had a problem. He couldn’t beat the aggie school up the road. And in the state of Oregon, nothing defined a team more than the Civil War results. Since 1958, in fact, Oregon’s record against OSU was a pathetic 1-11-1. The boosters expected that ‘71 would, at last, be the year the Ducks took back the state from the damn barkrats.
Dan Fouts, Jerry Frei, Bruce Snyder, 1971
Frei called the 1971 Civil War game the most important of his life.
The ‘71 Ducks lost to the Beavers at Autzen again, 30-29, securing another losing season at 5-6.
A month later, Frei, under pressure to sack some assistant coaches that certain Portland-area boosters considered incompetent, and without any show of support from his basketball-friendly athletic director, resigned. Among the members of Frei’s incompetent coaching staff were John Robinson, George Seifert, Bruce Snyder, John Marshall, and Dick Enright.
Guess who got promoted? Naturally, Enright was deemed the competent one in the bunch, and was named Oregon’s new head coach.
The period of Oregon football history known as The Suffering had begun.
***
Call it a curse, or bad karma. Call it getting what you expect. Call it getting what you pay for. The bottom line is that between 1971 and 1994, Oregon Football was irrelevant to all but around twenty thousand of its most interested fans. The only others who cared were members of the local media, who were paid and thus under obligation to pay attention to them; the student-athletes themselves, who were at least getting a free education, and their families; and others under direct employ of the UO. That makes for a limited support base. Combine this with the fact that there was a lot more to do in the Eugene area in 1972 besides paying to watch bad football in the rain and it’s not hard to see what the Ducks were up against back in the day.
From whom little is expected, little is returned. Enright’s career lasted two years. He was a “player’s coach”, a good recruiter at a school that didn’t have a recruiting budget, but a lax disciplinarian and a poor tactician. Enright did finally break the OSU curse, winning the Civil War 30-3. But his team was blown out 68-3 at Oklahoma, and 65-20 at UCLA, and not even beating the Huskies 58-0 in ‘73 could save his job, after losing at home to OSU and going 2-9. Out went Enright. (Warning: Do *not* search the internet for Images using “Dick Enright.”)
In came Don Read, a cerebral genius and quarterback guru and genuinely nice guy. Read would eventually find his footing at Montana, leading the Griz to a 1AA national championship. But at Oregon, in the Pac-8, he was simply over his head. Some of Oregon’s most legendary beatdowns occured on his watch. It didn’t help that the athletic director continued to support those paycheck games against the national powers in an effort to balance the budget.
His first game was at Nebraska. Ducks lost, 61-7. More blowouts followed. 40-10 to Cal. 66-0, to a terrible UW team. 35-17 to the Beavers.
In ‘75, the bottom fell out.
Anonymous UO back meets Oklahoma defense, 1975
Another paycheck-game blowout at Oklahoma (62-7) was followed by a loss in the home opener.. 5-0, to San Jose State. Yes, football, not baseball. Afterward, new Oregon President William Boyd famously declared “I’d rather be whipped in a public square than watch a game like that.” Fans agreed. The announced paid attendance in ‘75 averaged just over 22,000 per game, a gross overestimate. In the ultimate insult to tradition, official Homecoming festivities were cancelled in 1975; who wanted to come home to this?
The losing streak eventually reached 14 games, finally ending where it started, with a win over a Utah team that finished 1-10. The victory was witnessed by just 10,500 true-green fans, an Autzen record that will almost certainly live forever.
Read, despite a modest upgrade in his recruiting budget, kept telling the Oregon Club that we just couldn’t compete with the “big schools” for top players, so, he wasn’t going to bother trying. He had it backwards, of course.
After 1976, when USC blew the Ducks out of Autzen, 53-0, and another paycheck loss at Notre Dame (41-0) was the highlight of a six-game losing streak, not even another win against OSU could save Read’s job.
***
There was a nationwide search. Bill Walsh was offered the job, but turned it down for Stanford. The desired qualities sought eventually devolved to “anybody stubborn enough to take THIS job for $32,000 a year.” In the end, it fell to Rich Brooks, a UCLA assistant coach and — horrors! — OSU graduate.
The Brooks era did not begin auspiciously. For one thing, Rich had the honor of taking his team into the SEC for not one but *two* paycheck games, including his season opener at Athens. The team kept it respectable, losing by 11, then got his first win as a head coach at moribund TCU. But the beatdowns resumed; 8 straight losses, average score 40-11. He did get a win over OSU in his first try, though.
Another 2-9 year followed. They started 0-7, including a home loss to TCU, a team that hadn’t won a road game since Nixon was president. But the last 5 losses were by a total of 17 points, which was a lot better than being blown out. Progress.
And Brooks was starting to see the results of an upgrade in recruiting. He’d pounded the table, insisting on a higher recruiting budget. He hired John Becker as his offensive coordinator, and made him the highest-paid assistant in the conference. Becker had coached at a juco in Los Angeles and knew the good players, and brought some along with him. There was finally real talent in the backfield, and size in the trenches.
Reggie Ogburn, Oregon QB 1979 - 80
In ‘79, dual-threat juco transfer Reggie Ogburn chose Oregon over Cal, and with him at QB the Ducks had their first winning season in 10 years, going 6-5. The city went nuts. Home attendance was up 35%. 1980 was going to be The Year of the Duck.
Then… thud. It turned out that one of Becker’s qualities was his ability to get players academically eligible without attending all those silly classes. And the culture of the team had suddenly become sadly similar to that at some of the big-boy schools; a group of talented players thought they could get away with anything they wanted. Brooks had gambled, and lost one of the few qualities his predecessor possessed - integrity.
Caught up in the national pay-for-credits scandal, and with players accused of crimes ranging from phone-card theft to burglary to sodomy, the ‘80 Ducks played under probation. Ineligible for bowls, with some star players sidelined, they still managed to go 6-3-2, with a blowout win at Washington. Still, attendance was up again. Fans liked winners. Who knew?
One more year of probation. Plenty of talent returning for ‘81. The Quack was Back. Brooks challenged reporters to put his 1981 team in the Top 20. He was confident of winning seven, maybe eight games, and challenging for the Rose Bowl.
Oregon lost the first game of 1981. To Fresno State.
They wound up 2-9. Nobody voted them into the Top 20. They were, however, fixtures in Steve Harvey’s Bottom Ten.
In 1982, they lost to Fresno again, this time at Autzen, 10-4. (The score, not the CB lingo.) Only an inexplicable tie with Notre Dame salvaged another 2-win season. Sure, they beat OSU again, but that was now expected; in fact, Brooks had never lost a Civil War game, as a player, an OSU assistant, or as Oregon’s head coach. A solid faction of boosters would have kept him employed for life at Oregon just for that.
1983 opened with another loss. At home. To Pacific, which would drop football altogether a few years later. The season ended with the infamous Toilet Bowl, the 0-0 Civil War turdfest that was the last scoreless tie ever in Division 1 football. And yet, many fans in Eugene, by now among the most patient in America, considered 4-6-1 great progress.
In fact, 1983 was the year Oregon transitioned from “general suckitude” to “solid mediocrity.” The Ducks went 6-5, 5-6, 5-6, 6-5, 6-6 between ‘84 and ‘88. And new NCAA regulations limiting scholarships and traveling roster sizes, along with increased support generated by a sharp young athletic director named Bill Byrne, were helping Brooks become more competitive on the field and on the recruiting trail.
Bill Byrne, UO Athletic Director, 1983-92; Savior of Oregon Football
Byrne gets credit for ending the dependence on paycheck games, and finally coming through with the facilities upgrades that Brooks had been begging for. Yes, he had the crazy idea of putting a dome over Autzen, but a lot of people in Eugene thought it was a good idea at the time.
In 1987, after a 4-1 start capped by wins over ranked Washington and USC, Oregon was ranked AP#19. It was the first national ranking since 1970. The team celebrated by losing its next four games.
In 1988, an even better start. 6-1 after another win over the Huskies. Then, QB Bill Musgrave decided to attempt to tackle an ASU linebacker with his collarbone. Crack went the shoulder, and Musgrave and the Ducks were done for the season, with five straight losses.
Still, the Bill Musgrave Era marked a change. The strong-armed QB would finally lead Oregon in 1989 to its first 8-win season in decades and its first bowl bid since ‘63. Okay, it was the Poulan Weed-Eater Independence Bowl, in Shreveport, against Tulsa, and it cost the school a fortune in guaranteed tickets, but it was a BOWL GAME DAMMIT! Which they WON. The cherry was popped. Success was imminent! Respect was demanded!
As a senior, Musgrave took the Ducks to another 8 wins, and another bowl, the Freedom, against Colorado State. They lost a heartbreaker.
Bill Musgrave graduated, having broken Dan Fouts’ season and career passing records. The team returned to mediocrity. ‘91 saw a 2-0 start, but a 1-8 finish. And, somehow, Brooks started losing to OSU again, twice in three years. Injuries mounted. We were back to being just another .500 team, struggling to beat the Beavers and win more than a few conference games. Attendance was still high, but the natives were getting restless. A return to the Independence Bowl in ‘92 didn’t exactly energize the fan base… especially when they lost to Wake Forest.
By the end of 1993, Brooks was on the hot seat. Oregon had blown a 30-0 lead at Cal, losing 42-41, and another promising 3-0 start turned into a 5-6 downer. The coach had recently been named athletic director, in an obvious attempt to save money, and around Eugene fans were asking when Brooks would get around to firing himself.
In 1994, after 3 games, Oregon was 1-2 and had just lost to Hawaii and Utah — at home. Now the sharks were circling. Now, after 17 seasons, Brooks had reached the end of his rope. Iowa was coming to Eugene to put him out of his misery.
Oregon beat the Hawkeyes 40-16. They went 8-1 to close out the season and win the conference; the tipping point was a dramatic win over AP#6 Washington at Autzen, that featured a play frequently considered kind of memorable…
The Ducks were in the Rose Bowl again, as a writer for the LA Times put it, “every 37 years, just like clockwork.”
The Suffering was over. Brooks took the money and ran to the NFL. But the cupboard wasn’t bare. Offensive coordinator Mike Bellotti stepped in as head coach. Oregon’s richest fan, Nike head Phil Knight, started pouring his personal fortune into facility improvements, and made the Ducks his company’s featured client.. and the rest is history, and well documented on other fan sites and the general media.
Since 1994, Oregon’s only seen one losing season (2004, 5-6). Only missed post-season play twice. Won ten games or more 7 times. Finished ranked in the AP Top 25 eleven times. Won or shared the Pac-10 title five times. Hasn’t lost to Washington in seven years (average score, 43-17). Etc.
Despite the 2002 expansion to over 58,000 seats, Autzen Stadium has been sold out for every game since 2004. Oregon has the best facilities in the Pac-10, rivaling any in the country, and they just keep improving.
A significant majority of current Oregon fans jumped on the bandwagon in 1994. Who can blame them for sitting out the years of suck? But for those of us who lived through The Suffering, the recent success of our beloved Ducks is just mind-boggling.
The old saying is “I’ve been rich and I’ve been poor, and rich is better.” Are Duck fans who stuck with the team through twenty years of bad football more legitimate than the ones who jumped on in 1994? No.. but you’ll have to forgive us for thinking we appreciate it a little more than they do.
1967-71 (Jerry Frei)
In 1969 there was another helmet change, the last under Frei, with “U-O” now in the familiar interlocked Block-U style, unlined gold on green. 
Alex Molden, 1995
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