Where it all went wrong: 1971

November, 1971: Two games determine the fate of a program for decades.

In the autumn of 1971, green fees at Pebble Beach were $20, gas to get there was 50 cents a gallon,  and a fifth of Seagrams VO would set you back $7.85 (Oregon had the highest liquor prices in the nation). The wealthiest American, John Paul Getty, had a net worth of $2 billion. Stylish young men frequented a downtown clothier called The Gay Blade.  Either you smoked ($3.99 for a carton of Marlboros) or your parents smoked or your grandparents were smokers, telephones had dials, you either drove an American car or patiently explained why you didn’t, and Oregon’s football fortunes were improving. 

Autzen Stadium was in its fifth year. The kinks were being worked out on Centennial Boulevard. The grassy mud pit that resulted from rolling out Instant Lawn in a sunken bowl in 1967 had been replaced with something resembling quality green carpet. Although there still weren’t a lot of working toilets, the athletic department was finally able to round up enough HoneyBuckets to satisfy most of the fans, given attendance was rarely close to capacity. It is believed that the game against San Jose State (Ducks, 34-14) was played to the emptiest stadium in the five-year history of Autzen, with only about 14,000 paid attendees.

Up the road, the campus at OSU was still in turmoil over a demand in 1969 by famously rotund coach Dee Andros that one of his black players (Fred Milton) show some respect and shave that damn beard off his chin (a demand not made of the white players). Milton said, in short, “Up yours, cracker!”, and Andros kicked him off the team.  This did not sit well with the members of the Black Student Union, who organized a general boycott.  Andros had trouble recruiting black players for years afterwards. Since Corvallis wasn’t exactly Tuscaloosa in those days, that didn’t bode well for the future.. and the Beavers were on their way to the first of what would be 26 consecutive losing seasons.

Bobby Moore, Dan Fouts and Tom Graham, 1971

As a progressive and sensitive, if 99% white, community, Eugene welcomed its black student athletes with open arms, especially if they could perform adequately on the field. In 1971 the Ducks had plenty of athletes of all shades. Hall of Famer Dan Fouts, All-American tailback Bobby Moore (aka famous softball pitcher Ahmad Rashad), Leland Glass, Tom Graham, All-American and future All-Pro guard Tom Drougas, Greg Specht, future Lane County Commissioner Bobby Green, and Wesley Mallard’s spiritual ancestor Bill Drake. All excellent athletes who could start for most teams in the Pac-8.

Oregon’s main problem of this era was that, although they could recruit good players, they couldn’t recruit enough of them, and had to fill the roster with a lot of in-state players. These young native athletes were, relatively speaking, about as good then as they are now. Thus, the two-deep was more like a two-shallow.

And the talent was all in the skill positions. Other than Tom Drougas, there wasn’t an all-conference caliber player on either line.

Game 1 - Cal 17, Ducks 10

With two games left in the ‘71 season, the Ducks stood at 5-4, including brutal road paycheck-game losses to eventual national champion Nebraska and Texas. They had the Pac-8’s leading rusher in Moore, the leading receiver in Glass, were coming off an upset win on the road against Air Force, and had their last two games at home. Beat Cal, at 4-5 but on probation, and OSU, and at 7-4, you’re not going to the Rose Bowl (the only option available at the time), and Moore’s going to the NFL, but you have the best record in eight years, with good momentum and lots of talent coming back for Dan Fouts’ senior year.

That was the plan, anyway. But one of those in-state kids who got away helped do in the Ducks on a dreary November afternoon. Cal’s Steve Kemnitzer, a fullback from Klamath Falls, ran over the depleted and undersized Oregon defensive front, on seven straight plays late in the game starting at the Duck 28 yard line after a Moore fumble. Cal punched in the winning touchdown from the 4 with just 10 seconds left. Oregon lost, 17-10.

Dan Fouts, Jerry Frei, Bruce Snyder, and a towel, 1971The AstroTurf installed in 1969 had a reputation for being a skating rink in cold and wet conditions. That day, it was very cold, and very wet. Oregon’s turf cleats couldn’t get traction; players lost footing, fumbled, and complained. Fouts blamed the conditions and turf for his performance. He spent much of the game stumbling on his drops, hurrying passes, or being chased by future pro Sherman White, who had some epic battles with Drougas. “That Astro-Turf gets soggy and it lays right down.. They couldn’t get any traction,” Fouts griped. (Of course, Cal was playing on the same field, but as a Bay Area native Fouts probably understood something about wet and cold conditions.) 

Game 2 — Beavers 30, Ducks 29

So, at 5-5, Oregon faced 4-6 OSU in the Civil War, a game they hadn’t won since Mel Renfro was playing. Seven straight years of eating the dust of Tommy Prothro and Dee Andros. 

With all the reasonable successes the team had — and coach Jerry Frei had made progress each of his previous four seasons, going 6-4-1 in 1970 — one thing hadn’t changed. In the state of Oregon, winning the Civil War was The Only Thing That Mattered. Football was a regional sport for all but the top programs, and the UO-OSU rivalry was intense among fans, from executive boardrooms to shop floors to convenience stores. It was played for “The Right To Live In The State.” 

The Ducks limped into the rivalry. Bobby Moore didn’t play (thigh). FB Greg Herd and WR Johnny Kerr were injured in the 2nd quarter. Linebacker Bill Drake was tossed following a personal foul.  The teams pitched an epic battle. There were six lead changes, four in the fourth quarter alone, with OSU finally taking the lead for good late in the 4th quarter on an option run by QB Bill Carlquist. Fouts couldn’t pull off the two-minute drill to get the Ducks in position for a field goal.

OSU won 30-29.

Eight CW losses in a row. There was no doubt, in 1971, that OSU owned the state.

The aftermath

After the game, there was no pressure on Frei. Honest. Just ask the athletic director.

As far as I’m concerned, Jerry Frei has the same relationship at Oregon that John McKay has at USC.. This is one great man. We’ve come a long way in four years and it was obvious today.

 — UO AD Norv Ritchey

Frei had the backing of his players, or most of them. Earlier in the week, WR Larry Battle had quit the team in a dispute over playing time. There had been rumors that Battle’s roomie, Greg Herd, had quit the team as well. Herd shut down the talk. “I’d rather play for Jerry Frei than any other coach in the nation.”

According to Herd, Frei was someone you could go in and talk to. Not like the guy in charge up Highway 99. “I’m not sure that white players can talk to Dee Andros, let alone any black players.” Ouch.

So, Frei was apparently safe, but still, the fans — in particular, Influential Boosters with Money — were grumbling. And it didn’t take long for “Jerry Frei is our John McKay” to turn into “Coach Wanted.”

The Influential Boosters with Money thought the offense was too conservative. They wanted heads to roll on the sideline.  George Seifert took the brunt of the blame as the coach of the defensive backfield. The boosters, primarily aligned with the Portland chapter of the Oregon Club, wanted Frei to dump Seifert and, ideally, sack the entire remaining staff — except for offensive line coach Dick Enright — for gross acts of football incompetence. (Ron Stratten and John Robinson had already resigned for other positions at the close of the season.) 

Here’s a rundown of Frei’s totally incompetent assistant coaches, and how they would eventually fare in their football careers:

• George Seifert went on to win two Super Bowls with the 49ers, and had a 98-30 record as an NFL head coach.
• John Marshall was employed as a defensive coach or coordinator in the NFL for over 30 years.
• John Robinson won two national championships at USC.
• Bruce Snyder spent 15 years as a Pac-10 head coach, at Cal and Arizona State.
• Ron Stratten became head coach at Portland State, where he hired Mouse Davis.
• Dick Enright ended his career as a high school coach in Southern California, where he was once suspended for illegally filming a competitor’s football practice. 

In the minds of the boosters, except for Enright, this was, clearly, a group of mush-brained slackers.

Convinced in their righteous cause, The Influential Boosters With Money took their case to the media, then as now the best way to tell your story without getting your hands dirty with it. The media — specifically, the Eugene Register-Guard and the Portland dailies, the Oregonian and Oregon Journal — did its job, reporting that Frei was under pressure to make staff changes.

Showing an admirable unwillingness to capitulate to the insane rantings of foolish donors, Frei refused to sack his coaches for no damn reason. When pushed, Frei pushed back. Ritchey called his bluff. But Frei didn’t have much on the table, as he was on a one-year contract.

Miffed at the media speculation, hung out to dry by his boss, Frei resigned, sparing Ritchey the opportunity to run him through with the sword Ritchey had promised to take himself.

I reluctantly reached the conclusion that in the existing atmosphere of rumor and innuendo as printed in the newspapers, it would be impossible for me to effectively carry on in the manner which I felt necessary to make continuing progress with our program.

 — Jerry Frei

Frei moved on to a long career as an assistant with the Denver Broncos, but did show up a few years later, in the midst of the Duck football program’s death spiral, to hand out a few neeners.

In an oddly lucid moment for a student body president, UO student leader Iain More said that Ritchey “must have the courage to say to the alumnus who demand ‘fire Frei or no money’ ‘keep your money.’ Oregon does not seem to have arrived at that point yet.”  

The timing couldn’t have been worse for the school. Richey wasn’t playing with a full budget, so — although several candidates were brought in for interviews, household names like Spike Hillstrom, Dave Levy, Carl Selmer and Darrel Mudra — they couldn’t get any candidates who looked any better to them than a guy they already had on hand. 

The job went to Dick Enright.

Ritchey gave Enright a four-year contract.. something he hadn’t earned, and that Frei never received.

In ‘72 Enright went 4-7, and beat OSU 30-3 at Parker Stadium in a game that wasn’t that close — the most memorable moment occurring when Oregon fans tore down one of the goalposts while two minutes remained in the game. 

But you can’t just win the CW once and survive.

In ‘73 Enright went 2-9, even beat the Huskies 58-0 and Cal 41-10, but somehow lost 17-14 to a horrid OSU team that had only won one game all year, in what the Register-Guard called “The Game of the Weak.”

 It was a good thing the UO athletic department wasn’t taking signups for refunds. Skill and dexterity haven’t kept pace with inflation in college athletics.

If you paid $8, then the wife has one coming. The next time she wants to buy an $8 potted plant, take it with a smile. Chances are, after all, the thing’s alive. 

   — Blaine Newnham, Eugene Register-Guard

Once again, the boosters flexed their muscles. This time Ritchey didn’t even pretend he was on the side of his coach. Oregon paid Enright $47,250 and said not to bother with the other two years after all. In a typically classy move, Enright learned he’d been sacked via a reporter who had called him for comment. 

And, after another “exhaustive” search, Ritchey hired Don Read off Enright’s supposedly incompetent football staff. The result: eight wins in three seasons.

After advocating for a return to one-platoon football while Don Read piloted the Hindenburg, and refusing to even comment while his other big time coach was arrested for DUII and accused of cavorting with cheerleaders, Ritchey apparently decided he’d done enough damage. He resigned as AD shortly after the infamous 0-5 home loss to San Jose State in 1975. Since he was tenured, he still had a job, and finished his career as assistant dean in the Oregon physical education department.

But the damage was done. The Suffering was well under way. It would last for another twenty seasons.

Rich's Rude Awakening: October 1977

In retrospect, Rich Brooks could have been forgiven for being a bit optimistic during his first season at Oregon in general, and about his first shot at the Huskies in particular.

The billboards around Eugene read “The dawning of a new era of Oregon Football!” and featured the stoic, unsmiling gaze of a confident young coach, superimposed over the majestic Three Sisters, silhouetted by the rays of the sun. (A wise-ass observer noted that, based on the arrangement of the peaks, the “dawning” was actually a sunset.)

Brooks and his young Duck team hadn’t exactly shocked the nation. But, with losses at Georgia and at home to Wisconsin sandwiched around a road victory at lowly TCU, the team had at least been more competitive than expected.

“[Brooks has..] whetted a moribund appetite. Expectations have been raised. To be in the game is no longer enough. And let’s hear it for that.” 
— Register-Guard columnist Blaine Newnham

In nine months on the job, Brooks had shaken the tree. Suddenly, Oregon had one of the highest-paid coaching staffs in the league, and the recruiting budget had been substantially increased. It seemed there might at last be some stability and discipline in the program. LB Reggie Grant: “Before, we didn’t know how to work hard enough to win. This new staff will not coach down to a loser’s level.”  DB Bruce Jensen: “Coach Brooks knows how to win and will make the changes necessary to win.. The other coaches wanted to win, but they hadn’t been places that had won. Coach Brooks is more realistic.” 

Even QB Jack Henderson, an ardent Don Read supporter, admitted he’d gotten it wrong. As a member of the steering committee for the coaching search, Henderson said “it was hard to sit there and listen to him criticize the offense we ran last year (in a 46-0 loss to the Bruins), but he told us it was the easiest offense UCLA had to defend last year, and showed us why.” And Brooks had already showed a willingness to recruit hard against the California schools, and had yanked JC transfer LB Willie Blasher away from Cal, UCLA and Stanford.

Brooks told reporters:

“if Oregon had never won in football, it would be foolish for me to come in here and think I could win. Lately it just hadn’t been important to win. Football is again important at Oregon.”

So, the groundwork was being laid. Things were changing. It was the dawning of a new era. No more blowouts. Even after a 20-10 loss on the Farm to Darrin Nelson and Stanford, the Ducks were coming home hungry; they’d been in the game, and Brooks thought they should have won.

It was time to get over the hump, and the Huskies looked ripe for humping.

***

Third-year Husky coach Don James hadn’t yet set the world on fire.  They’d only played .500 ball his first two years, but after a couple of top-tier recruiting classes, at least one national pre-season mag had pegged them for 11-1 in ‘77, and others had them finishing 2nd to USC. James was having none of it; he was talking about his four-year plan, and it was merely year 3. James wanted to dampen expectations.

His team was helping him with that. Coming into the Oregon game, they had played four games with only a win over San Jose State to show for their efforts. Eugene marked UW’s third consecutive road game. The trip started out with a bad effort at Syracuse - a bad team that had lost earlier to Oregon State —  where the Orangemen had won on a last-minute field goal to snap a six-game losing streak; then a revenge loss at Minnesota, on another last-minute field goal. 

The Huskies were banged up. Three out of five offensive linemen were injured against Minnesota and stayed in Seattle; Warren Moon, fighting a foot injury that had limited him all season, would be standing behind a line consisting of a walk-on sophomore guard (converted from a tackle), a second-string guard, a converted center at tackle, and a sophomore playing in his first collegiate game at the other tackle. And starting tailback Joe Steele was recovering from a groin pull.

Worse, the Huskies seemed to be losing the rabid support of the Seattle community they had become accustomed to. The Seahawks had just opened their first season in the Kingdome, and several years of horrible teams under former coach Jim Owens had led to a fair amount of apathy. Exhibit one: As of the day before the Oregon game, the UW athletic department reported it had sold all of ten student tickets for Autzen - all ten having been purchased in the last two days. Overall, only about 1,400 seats had been claimed by Husky fans. This, of course, left more seats for Duck fans.

Thus the 1977 Border War was a battle between teams with identical records, but divergent characters. One team had played below expectations, and one had been surprising most observers (if not its coach). Washington had superior talent, but was battling injuries, while Oregon was thin but relatively healthy. A good crowd of potentially-rabid Duck fans was expected. All of this was reflected in the spread, which had UW favored by a touchdown; a pre-season prediction would have likely been in the low 20s. 

Brooks liked his team’s chances.

[Washington is] a pretty good defensive team, but they haven’t played as well as they have in the past, for some reason.

It’s a very critical game for us. We play USC and LSU after this, so obviously, we’ve got a better chance to win against Washington.

This game, more than likely will be decided on turnovers - somebody coughing up the ball deep in their own territory.

— Rich Brooks, in pre-game comments

**

R-G box score, 10/14/77The game may not have been decided on turnovers, but it certainly started out that way.

If Don James had lost confidence in his team, it didn’t show. Facing fourth and one on his own 30 in the opening series, James elected to “go for it”. It was, clearly, an attempt to draw the Ducks offside.  

The Ducks jumped offside. First down, Huskies. UW moved downfield for what proved to be the winning points, on a field goal.

On Oregon’s first play from scrimmage, RB Ed Radcliff fumbled. “It might be lack of concentration”, he said. Three plays later, UW back Joe Steele scored. 10-0, Huskies.

Next series. One run, then Henderson muffs a pitch to Don Davis, Davis can’t get to the ball in time and S Kyle Heinrich recovers for UW. Six plays later, Steele scores again, and it’s 17-0, Huskies. 

In the 2nd quarter, UW RB duo Joe Steele and Ron Gipson took turns gashing the clueless Oregon defensive front. First, 47 yards on three runs, Kyle Stephens diving in from a yard out to make it 24-0. Brooks swapped in freshman Dan Daly at QB, for no obvious reason; James responded by dialing up blitzes, and after a couple of sacks it was 4th and forever at the Oregon 3. Geiger, punting from the back of his endzone, saw UW linebacker Bruce Harrell almost get to him before the snap did. Geiger’s kick was blocked out of the end zone. 26-0. A free kick, UW had the ball again, and nine plays later it was 33-0 on a pass from Warren Moon to TE Scott Greenwood.

And, nineteen seconds later, Oregon finally made a first down.

The laughs continued. The Huskies couldn’t lose for winning. In the third quarter, after another three-and-out, Geiger shanked a 23-yard punt to his own 44. Moon hit receivers on four straight passes; on the last, Oregon DB Kenny Bryant finally forced a mistake, stripping the ball from receiver Kyle Stevens.. only to see Greenwood grab the ball and jog two yards into the end zone. 40-0, UW.

Another bad punt by Geiger, and the Washington depth chart went to work. 47-0 after three quarters. Then another turnover, a fumble by Vince Williams on his own 28 yard line, led to the last score on another run by Stevens. Washington 54, Oregon 0.

Fittingly, the final possession by the Ducks ended with a fumble on their own 7 yard line.

Perhaps understanding what had happened in 1974, when former UW coach Jim Owens lost his best passer for the season with a broken leg after putting him in for the final series with a 59-0 lead, James ordered his backup QB to take a knee three times and run out the clock.

**

The Ducks had severely miscalculated on defense, and couldn’t make adjustments during the game. They came out in a 6-2 alignment, showing an eight-man front, in an attempt to take away Moon’s out-routes and end runs. Fine, said Moon, and the Huskies alternated between smashing the outmanned Oregon line up the middle on runs and vertical passes to backs and TE Greenwood.

“Their strong safety was blitzing a lot, and I’d just go to the area he left.” 

— UW tight end Scott Greenwood, who caught 7 passes for 120 yards and a TD

On offense, Oregon’s game plan went way beyond miscalculation. The offensive output of 97 yards, on 58 plays, stands to this day as one of the worst performance by an Oregon team in the post-war era. Geiger punted 9 times and averaged 30 yards.  Oregon had six turnovers; UW lost four fumbles, but they didn’t matter, as Oregon routinely played the gracious host and returned the ball.

The Ducks were stunned.

We weren’t ready to play.. We didn’t do anything right all day.. Everything we did was wrong.

We didn’t quit. We never got started.

I would have bet my salary that there was no way Washington could score more than 20 points against us.

— Rich Brooks

The home crowd was equally stunned. The first car, a clapped-out grey Vega, was spotted leaving the parking lot with 2:20 left in the first half.  If the crowd didn’t dwindle to nothing, it certainly dissipated, with a third or more of the fans out of the stadium by the 4th quarter. Eugene police called in on overtime to work the expected post-game traffic jams found themselves with little to do.

Local insurance broker Ken Higgins, before the game, noted the party atmosphere of the tailgaters.

“It’s this kind of thing that’s going to save Oregon football,” he said. “It has to be a social occasion to bring people out. If it all hinges on whether we win or lose, it’s a lost cause.”

Given mid-70s Eugene’s attitude towards social convention, to say nothing of the local football team, it wasn’t a capacity crowd. The official gate was 29,500; Eugene was, obviously, still in a show-me mood regarding the Ducks, regardless of the new coach and attitude.

Those who stayed home, or went fishing, or just stayed in the parking lot, had the right idea. The team that had been in the doldrums found new wind under its sails;  the team that had to learn how to win, learned instead what it’s like to get its teeth knocked in by a rival.

**

Epilogue

Days later, Brooks was still fuming over the early fumbles. After reviewing game film, he felt at least one should not have been awarded to Washington. Showing the hubristic optimism of a young coach, Brooks said “I know it’s a hell of a game if we get that fumble.”

The next week, at USC, the scoring drought continued. But, down 26-0 at halftime, Oregon cams storming back, holding the Trojans to a single score, and another moral victory was recorded in a 33-15 loss.

A return trip to the SEC found even more Southern hospitality. Up 49-17 with six seconds left, LSU put its starting tailback Charles Alexander - who had already broken the school record for rushing yards with 235 — back into the game so he could score from two yards out and set a school scoring record. What did Brooks tell Tiger coach Charlie McClendon during the post-game handshake?

“I told him I wish Alexander would have broken a leg, along with a couple of records.”

The humbling of the first-year coach continued in Pullman, with a 17-14 lead in the 2nd quarter turning into a 56-20 loss to Jack Thompson and WSU. In the third quarter, Henderson went down with a knee injury, and Oregon faced fourth-and-inches at its own 20. Like he’d seen James risk against him a month earlier, Brooks went for it, but new QB Tim Durando couldn’t convert on a keeper. The Cougars took over, scored two plays later to make it 35-20, and the rout was on as Wazzu rolled up 377 yards on the ground.  

The saving grace of the season was the soon-to-become-ritual season-ending beatdown of the Beavers, 28-16, giving Brooks a first-year record of 2-9, and a ride off the field after the game.

History notes that first-year Oregon coaches had compiled a rather dismal record across the board. Read went 2-9. Dick Enright was an ugly 4-7; Jerry Frei, 2-8. Len Casanova beat Arizona and Idaho, and was soundly pummeled by ever other opponent in 1951. In the post-war era, only Jim Aiken, who went 7-4 in 1947, had a winning season in his first campaign, until Mike Bellotti reversed the curse in 1995.

**

As for Washington, Don James made lemonade of that 1-3 start in 1977, winning his first conference championship by going 6-1 in the last year of the Pac-8, and beating Michigan in the Rose Bowl. It was the first of six conference championships for James in his 18 years at Washington.

Warren Moon was Rose Bowl MVP, and went on to a stellar professional career; he is the only player to be enshrined in both the NFL and Canadian Football Halls of Fame, and gets to spend his retirement getting paid to do things like this..